Many people think of the Internet as an advertising tool, which if used properly it is. In addition to the advertisement benefits, a business web site should be thought of as a branch office. Unlike your current office or store, this branch office is open 24 hours a day, 7 days a week. This gives your potential customers the ability to browse through your products or services any time they want at their leisure.

     Another question you should ask is, do my competitors have a website? If they do have web sites, you should have one too. If the Internet customers cannot find your company, but find your competitors, chances are they will do business with your competition. Even if your competitors do not have web sites, you can gain the "edge" in this advertising medium. This shows that your company is staying up with the times, so to speak.

     Many companies have already taken advantage of the Internet. There are also twice as many people out there claiming to be web designers. If you currently have a web site that you are not completely happy with, Gentom can redesign your current web site. Even if your page is good, it is recommended to refresh the look of your site or offer Internet specials to keep visitors returning to see "what's new".

Some Advantages to Having an Internet Web Site

• World Market - the Internet puts your business at the fingertips of millions of potential customers
• Advertisement - At an average of $800 to $1000 for a web site, it is a very cost effective medium. Monthly updates to that site are a fraction of the cost for newspaper ads, just create a smaller newspaper ad directing customers to the website
• Interaction - Web sites have the ability for the customer to search your site for what they are looking for
• Customer Support - whether it is an e-mail link or a frequently asked questions page, the customer will feel more confident purchasing from you if their questions are answered up front
• Immediate contact - E-mail links allow your customers to contact you immediately with questions

Back